Rock Star Limo
My transportation company on the Central Coast. Weddings, wine tours, airport runs — a small fleet, a good crew, and a standard: do it right.
rockstarsb.com →PrettyOneFinds
Daily short videos on philosophy and history, in Spanish and English — and the creative universe around them: music, stories, a small team with a big assignment.
prettyonefinds.com →The MILAN Project
Twelve students in Tijuana. Twelve scholarships. First delivery: Christmas 2027 — funded cent by cent by the content above.
The project →La Heredera de las Cenizas
A drama series I'm building piece by piece — a family, a fortune, and a curse that refuses to die. It's not finished. Neither am I. I intend to ride this story all the way to its end.
The Songs
It started early.
Writing songs is the oldest habit I have. There are more than five hundred lyrics in my notebooks still waiting for their music — they come out when they're ready. And the songs you hear over at PrettyOneFinds? Those are my lyrics too.
Hear the songs →Solo los que saben
Nothing in this video is a mistake. It is supposed to be that way.
The room, the chaos, the guitar burning — that is the old me, in a place he could not leave. The man in that room is not me anymore; I look at him and I don't recognize him. And the guitar burning there is not the guitar in my hands.
The man sitting down, calm, holding his guitar, saying nothing — that is the new me. No stress. No words. Just wondering where Juan had gone.
I am not naming anybody. I am not mad at anybody. I am just sitting here with my guitar, my stories, my new life, my dreams. My alchemy.
Only those who know, understand.
The Writing
Long before the videos, there was a booklet. In 2007 I wrote La Hueva — a few pages of philosophy with a title that's lying about itself — printed it, stapled it, and handed it to friends. A year later came Muriendo En Vida, poems from a harder season. The through-line never changed: happiness is a decision, circles are for closing, and the one laziness that can kill you is the laziness to think.
Before the videos, there were microphones — broadcasting left me two habits I still run on: tell the story well, and stay curious.
What I stand for is simple: work hard, treat people right, and turn whatever life hands you into something that helps somebody else.
I also walk a lot — a few Caminos de Santiago under my belt. @jpinboots
